egypt seo expert

الأربعاء، 30 مارس 2016

SearchCap: Google AMP, knowledge graph & auto ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land.

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Google launches its giant mobile search ads for auto makers in the US

Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land.

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International PPC: How to deal with currency fluctuations

If you run paid search campaigns in multiple countries, you'll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC: How to deal with currency fluctuations appeared first on...

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A century of celebrating Mom: smart ad strategies for the mother of all holidays

Want to make the most of your paid search campaigns this Mother's Day? Columnist John Cosley of Bing Ads shares Mother's Day insights for digital marketers. The post A century of celebrating Mom: smart ad strategies for the mother of all holidays appeared first on Search Engine Land.

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Google Adds Share Feature To Knowledge Graph Panel

Google now lets you share a knowledge graph panel on social via Facebook, Twitter, Google+ and more. The post Google Adds Share Feature To Knowledge Graph Panel appeared first on Search Engine Land.

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Google AMP Listings Feature Live In 12 Countries

The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. The post Google AMP Listings Feature Live In 12 Countries appeared first on Search Engine Land.

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What You Should Know About Accessibility + SEO, Part I: An Intro

Posted by Laura.Lippay

[Estimated read time: 4 minutes]

Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that people with visual impairments have when visiting a page.

Accessibility and the Internet

Visually impaired Internet users are able to navigate and use the web using screen readers like VoiceOver or Jaws. Screen readers, much like search engine crawlers, rely on signals in the code to determine the structure and the context of what they’re crawling. The overlap in what search crawlers look for and interpret versus what screen readers look for and interpret is small, but the idea is the same: Where are the elements of this page and how do I understand them?

The SEO overlap

While it’s important to understand where SEO and accessibility (a11y) overlap in order to optimize correctly for both, it’s also important to note that optimizing for one is not necessarily akin to optimizing for the other. In other words, if you’ve optimized a page for search engines, it doesn’t mean you’ve necessarily made it accessible — and vice versa.

Recently, web accessibility expert Karl Groves wrote a post called The Accessibility & SEO Myth. Mr. Groves knows the world of accessibility inside and out, and knows that optimizing for accessibility, which goes far beyond optimizing for the visually-impaired, is very different overall, and much more complex (strictly from a technical standpoint) than optimizing for search engines. He’s right — that despite the ways SEO and a11y overlap, a11y is a whole different ballgame. But if you understand the overlap, you can successfully optimize for both.

Here are just some examples of where SEO and accessibility can overlap:

Video transcription
Image captioning
Image alt attributes
Title tags
Header tags (H1, H2, etc)
Link anchor text
On-site sitemaps, table of contents, and/or breadcrumbs
Content ordering
Size and color contrast of text
Semantic HTML

If you’re developing the page yourself, I would challenge you to learn more about the many things you can do for accessibility beyond where it overlaps with SEO, like getting to know ARIA attributes. Take a look at the W3C Web Content Accessibility Guidelines and you’ll see there are far more complex considerations for accessibility than what we typically consider for technical SEO. If you think technical SEO is fun, just wait until you get a load of this.

Optimizing for accessibility or SEO?

Chances are, if you’re optimizing for accessibility, you’re probably covering your bases for those technical optimizations where accessibility and SEO overlap. BUT, this doesn’t always work the other way around, depending on the SEO tactics you take.

Thankfully, the Converse site has a pretty descriptive alt attribute in place!

Consider a screen reader reaching an image of a pair of women’s black Chuck Taylor All-Star shoes and reading its alt attribute as "Women’s black Chuck Taylor All-Stars buy Chucks online women’s chuck taylors all-stars for sale." Annoying, isn’t it? Or compare these page titles with SEO and accessibility in mind: "Calculate Your Tax Return" versus "Online Tax Calculator | Tax Return Estimator | Tax Refund/Rebate." Imagine you just encountered this page without being able to see the content. Which one more crisply and clearly describes what you can expect of this page?

While it’s nice to know that proper technical search engine optimization will affect how someone using a screen reader can contextualize your site, it’s also important to understand (1) that these two optimization industries are, on a bigger level, quite different, and (2) that what you do for SEO where SEO and a11y overlap will affect how some visitors can (or can’t) understand your site.

Marking the 5th Global Accessibility Awareness Day https://t.co/QiJyAM8xGW 05/19? Let us know how Globala11yawarenessdayAtGmailDotCom #gaad
— GblA11yAwarenessDay (@gbla11yday) March 14, 2016

For Global Accessibility Awareness Day on May 19, I’ll be collaborating with some experts in a11y on a post that will go into more details on what aspects of SEO + a11y to be keenly aware of and how to optimize for both. I'll be sure to find as many examples as I can — if you've got any good ones, please feel free to share in the comments (and thanks in advance).

Educational resources & tools

In the meantime, to learn more about accessibility, check out a couple of great resources:

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