Google’s Steady Gains In Paid Search Location Tracking A Win-Win

Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers. The post Google’s Steady Gains In Paid Search Location Tracking A Win-Win appeared first on...



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Run For Your Life, Chicken Little — Mopocalypse Is Coming!

Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps. The post Run For Your Life, Chicken Little — Mopocalypse Is Coming! appeared first on Search Engine Land.



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Report: EU Preparing To File Formal Antitrust Charges Against Google

Company could face billions in potential fines, up to 10 percent of revenue. The post Report: EU Preparing To File Formal Antitrust Charges Against Google appeared first on Search Engine Land.



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AdWords To Require Verification For Call And Location Extension Phone Numbers

Ads without verified phone numbers will be disapproved. The post AdWords To Require Verification For Call And Location Extension Phone Numbers appeared first on Search Engine Land.



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Report: Q1 US Paid Search Growth Strongest In 3 Years

Yahoo Bing Network gains share for third straight quarter. The post Report: Q1 US Paid Search Growth Strongest In 3 Years appeared first on Search Engine Land.



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Bing Ads Power Tools: Ad Insights

Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads. The post Bing Ads Power Tools: Ad Insights appeared first on Search Engine Land.



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Increasing Search Visibility With Google’s Entity Search

Google's move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality. The post Increasing Search Visibility With Google’s Entity Search appeared first on Search Engine Land.



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