Reach, compel, convert — attend SMX Convert for just $99

Grab your All Access pass now and join us online on August 17!

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Sharing is caring; Wednesday’s daily brief

Plus, Broad Match Modifier goes away in July

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It can take hours to weeks for new content to be indexed, says Google

Quality is one of the more important aspects of getting Google to index and rank your pages quickly.

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Financial services advertisers in the UK must meet Google verification requirements by August 2021

ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.

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Google’s help guide on redirects and Google Search updated

This document has been updated to show you how various forms of redirects impact your site’s performance in Google Search.

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In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.

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Advertisers will lose the ability to create new broad match modifier keywords in late July

Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.

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