How and why you should pause paid search (for science)

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

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Facebook Import is now available in Microsoft Advertising

Advertisers can import up to 10,000 campaigns for each account.

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The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

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The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

New features are available in Google Ads for local businesses, travel, and more.

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Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Retailers on those platforms can more easily show their products for free across Google.

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Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google announced a number of local ad features at its annual Google Marketing Livestream event.

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Google Ads announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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