People choosing trusted brands but marketers pulling brand campaigns

Marketers seem to be favoring performance marketing as brand may be gaining in consumer importance.

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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.

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Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.

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Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.

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Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

This year,the company says it has removed “tens of millions” of COVID-19 related ads.

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Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Flat is the new growth.

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Why updating your messaging is the best strategy right now [Video]

‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’

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