Optimization scores, recommendations and their impact on Google Partner agencies

Google says Partner agencies will continue have “control and autonomy” as it puts more emphasis on auto-generated recommendations.

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3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further.

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How to use machine learning (if you can’t code) to help your keyword research

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

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In feature battle with Google, Yelp improves restaurant waitlist functionality

Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.

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Google experiments with public search profile cards

Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results.

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Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.

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New Google Lighthouse extension for Firefox goes live

Google wants Chrome team products widely distributed and that includes Firefox.

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