Google Responsive Search Ads: What you need to know

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs The post Google Responsive Search Ads: What you need to know appeared first on Search Engine Land.

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Master the art of A/B testing

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land.

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Elon Musk taking over Twitter, but most marketers not worried

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried  appeared first on Search Engine Land.

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Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land.

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Google offers limited free training to U.S. companies

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land.

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How to retain employees during the Great Resignation

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. The post How to retain employees during the Great Resignation appeared first on Search Engine Land.

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A guide to machine learning in search: Key terms, concepts and algorithms

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land.

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